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Introduction to E-Commerce / Jeffrey F. Rayport, Bernard J. Jaworski.

By: Contributor(s): Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004.Edition: 2nd edDescription: xxviii, 516 p. : ill. ; 27 cmISBN:
  • 0072553472 (alk. paper)
  • 9780072553475
Subject(s): DDC classification:
  • 658.8 22 RAY
Online resources:

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Includes bibliographical references and index(p.503-516)

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