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Consumer Behavior : concepts and applications / David L. Loudon and Albert J. Della Bitta.

By:

Loudon, David L

Contributor(s):

Bitta, Albert J. Della

Publication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 26 cmISBN:

070387672
9780070387676

Subject(s):

Consumer behavior

DDC classification:

658.8342 22 LOU

This record has many physical items (62). View all the physical items.

Includes bibliographical references (p. 733-782) and index (p. 783-788).

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