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Management of Electronic and Digital Media / Alan B. Albarran.

By: Material type: TextPublication details: Australia ; Boston, MA : Wadsworth, Cengage Learning, c2013.Edition: 5th ed. International edDescription: xxii, 307 p. : ill. ; 24 cmISBN:
  • 9781111836856
  • 111183685X
Uniform titles:
  • Management of electronic media
Subject(s): DDC classification:
  • 302.23068 23 ALB
Online resources:
Contents:
Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 302.23068 ALB (Browse shelf(Opens below)) Available 120433
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 302.23068 ALB (Browse shelf(Opens below)) Available 120432

Updated edition, previous edition's title: "Management of electronic media"--Preface.

Includes bibliographical references and index.

Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.

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