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Marketing Management : a strategic decision-making approach / John W. Mullins, Orville C. Walker.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill, c2013.Edition: 8th edDescription: xxi, 547 p. : ill. ; 26 cmISBN:
  • 9780071326377
  • 0071326375
Subject(s): DDC classification:
  • 658.8 23 MUL
Online resources:
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Open Access / General collection; Level 1 658.8 MUL (Browse shelf(Opens below)) Available 130044
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.8 MUL (Browse shelf(Opens below)) Available 130347
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.8 MUL (Browse shelf(Opens below)) Available 130346

Includes bibliographical references and index.

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