Basic Marketing Research : a decision-making approach / 2nd ed.
Malhotra, Naresh K.
Basic Marketing Research : a decision-making approach / Naresh K. Malhotra, Mark Peterson. - 2nd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xl, 631 p. : col. ill. ; 29 cm.+ 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 593-600) and indexes (p. 603-616).
For Windows 98, 2000, XP and Me.
0131525425 0131548654
Marketing research.
658.83 / MAL
Basic Marketing Research : a decision-making approach / Naresh K. Malhotra, Mark Peterson. - 2nd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xl, 631 p. : col. ill. ; 29 cm.+ 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 593-600) and indexes (p. 603-616).
For Windows 98, 2000, XP and Me.
0131525425 0131548654
Marketing research.
658.83 / MAL