Selling : principles and methods / 9th ed.

Pederson, Carlton A.

Selling : principles and methods / Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz. - 9th ed. - Homewood, Ill. : Irwin, 1988. - xvii, 644 p. : ill. (some col.) ; 25 cm. - The Irwin series in marketing .

Includes bibliographies and indexes.

0256036446




Selling.

658.85 / PED