The Business Strategy Game :

Thompson, Arthur A., 1940-

The Business Strategy Game : a global industry simulation / created by Arthur A. Thompson, Jr., Gregory J. Stappenbeck. - 4th ed. - Chicago : Irwin, c1997. - iv, 115 p. : ill. ; 28 cm.

Title from disk label. Contains 1 company program disk and 1 company data disk.

A business simulation involving the athletic footware industry. Students are required to devise five-year strategic plans, financial projections, and assess the revenue-cost profit consequences of alternative strategic actions.

College seniors and MBA students.


System requirements: PC with 66 MHz 486DX2 processor; 8MB RAM; Windows 3.1 or Windows 95; one high-density 3 1/2 in. floppy disk drive; 6MB free file storage space on the fixed disk drive; printer access.

0256242453 (manual)


Corporations--Finance--Computer simulation--Software.
Industrial management--Computer simulation--Software.

658.4012 / THO