Marketing Principles and Best Practices / 3rd ed.

Marketing Principles and Best Practices / K. Douglas Hoffman ... [et al.]. - 3rd ed. - Austria : Thomson South western, c2005. - xlii, 598 p. : ill. (col.) ; 29 cm.

Includes bibliographical references and index.

0324200447 0324221355 0324225180 0324225199

--principles

658.8 / MAR