Principles of Marketing / 4th ed.

Principles of Marketing / Philip Kotler ... [et al.]. - 4th ed. - Harlow, England : Prentice-Hall, c2005. - xxxiv, 954 p. : ill. (some col.) ; 30 cm.

Includes bibliographical references (p. 900-901) and index (p. 925-954).

0273684566 9780273684565


Marketing management--Principles

658.8 / PRI