Mass Media Research : an introduction / 8th ed.
Wimmer, Rodger D.
Mass Media Research : an introduction / Rogder D. Wimmer, Joseph R. Dominick. - 8th ed. - xii, 468 p. ; 24 cm.
Includes Appendices (p. 429-442) Glossary (p.443-452) Name Index (p. 453-458) and Subject Index (p. 459-468)
9780534647186 0534647189
Mass media --Research
302.23072 / WIM
Mass Media Research : an introduction / Rogder D. Wimmer, Joseph R. Dominick. - 8th ed. - xii, 468 p. ; 24 cm.
Includes Appendices (p. 429-442) Glossary (p.443-452) Name Index (p. 453-458) and Subject Index (p. 459-468)
9780534647186 0534647189
Mass media --Research
302.23072 / WIM