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The Next Step in Database Marketing Consumer Guided Marketing : privacy for your customers, record profits for you /

Shaver, Dick.

The Next Step in Database Marketing Consumer Guided Marketing : privacy for your customers, record profits for you / Dick Shaver. - New York : John Wiley & Son, c1996. - xiv, 482 p. : ill. ; 24 cm.

Includes index.

ISBN: 0471133590 (hbk)

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.84 / SHA

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