Marketing Management / 12th ed.
Kotler, Philip.
Marketing Management / Philip Kotler, Kevin Lane Keller. - 12th ed. - Upper Saddle;New Jersey : Pearson Prentice Hall, c2006. - 1 v. (various pagings) : col. ill. ; 29 cm.
Includes bibliographical references (p. 727-729) and index (p. 11-120).
0131457578
Marketing management.
658.8101 / KOT
Marketing Management / Philip Kotler, Kevin Lane Keller. - 12th ed. - Upper Saddle;New Jersey : Pearson Prentice Hall, c2006. - 1 v. (various pagings) : col. ill. ; 29 cm.
Includes bibliographical references (p. 727-729) and index (p. 11-120).
0131457578
Marketing management.
658.8101 / KOT