Principles of Marketing : with questions and model answers ; introduction to marketing ; the marketing environment ; marketing planning ; marketing research ; services marketing ; the marketing mix ; segmentation ; consumer behaviour ; international marketing ; ethics and social responsibility /
Komunda, Mabel B.
Principles of Marketing : with questions and model answers ; introduction to marketing ; the marketing environment ; marketing planning ; marketing research ; services marketing ; the marketing mix ; segmentation ; consumer behaviour ; international marketing ; ethics and social responsibility / Komunda Mabel Birungi. - Kampala : Mukono Bookshop Printing & Publishing Company, c2008. - vii, 274 p. : ill. ; 29 cm.
Includes bibliographical references (p. 273-274).
Marketing research--Planning e.t.c.
658.8 / KOM
Principles of Marketing : with questions and model answers ; introduction to marketing ; the marketing environment ; marketing planning ; marketing research ; services marketing ; the marketing mix ; segmentation ; consumer behaviour ; international marketing ; ethics and social responsibility / Komunda Mabel Birungi. - Kampala : Mukono Bookshop Printing & Publishing Company, c2008. - vii, 274 p. : ill. ; 29 cm.
Includes bibliographical references (p. 273-274).
Marketing research--Planning e.t.c.
658.8 / KOM