Marketing / 7th ed.
Lamb, Charles W.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel. - 7th ed. - Austraria : Thomson/South-Western, c2004. - xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 742-744) and index.
0324147988 (package) 0324188188 032418817X 0534558534 0324191316
Marketing.
Marketing--Management.
658.8 / LAM
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel. - 7th ed. - Austraria : Thomson/South-Western, c2004. - xxxviii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 742-744) and index.
0324147988 (package) 0324188188 032418817X 0534558534 0324191316
Marketing.
Marketing--Management.
658.8 / LAM