Advertising / 4th ed.
Jefkins, Frank.
Advertising / Frank Jefkins ; revised and edited by Daniel Yadin. - 4th ed. - Harlow, England : Printice Hall, c2000. - xx1, 394 p. : ill. ; 24 cm. - The M & E handbook series, 0265-8828 .
Includes bibliographical references (p. 368-369) and index.
9780273634355
Advertising.
659.1 / JEF
Advertising / Frank Jefkins ; revised and edited by Daniel Yadin. - 4th ed. - Harlow, England : Printice Hall, c2000. - xx1, 394 p. : ill. ; 24 cm. - The M & E handbook series, 0265-8828 .
Includes bibliographical references (p. 368-369) and index.
9780273634355
Advertising.
659.1 / JEF