Marketing management /
Winer, Russell S.
Marketing management / Russell S. Winer. - 2nd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - xxv, 481 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references (p. 435-451) and index(P.465-481)
0131405470 0131228013
Marketing--Management.
658.8 / WIN
Marketing management / Russell S. Winer. - 2nd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 - xxv, 481 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references (p. 435-451) and index(P.465-481)
0131405470 0131228013
Marketing--Management.
658.8 / WIN