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Marketing Operations 1998-99 / 1st ed.

Worsam, Mike.

Marketing Operations 1998-99 / Mike Worsam. - 1st ed. - Oxford : Butterworth Heinmann, c1998. - viii, 419 p. ; 30 cm.

Includes index (p. 412-413).

ISBN: 0750640308

Subjects--Topical Terms:
Marketing operations

Dewey Class. No.: 658.8 / WOR

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