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Advertising : principles and practice / 6th ed.

Wells, William.

Advertising : principles and practice / William Wells, John Burnett and Sandra Moriarty. - 6th ed. - New Delhi : Prentice Hall of India, c2003. - xxix, 599 p. ; ill. ; 28 cm.

Includes glossary (p. 567-547) indexes (p. 578-599).

ISBN: 8120326121

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / WEL

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