Health Communication : from theory to practice /
Schiavo, Renata.
Health Communication : from theory to practice / Renata Schiavo. - San Francisco : Jossey-Bass, c2007. - xxiv, 436 p. : ill. ; 23 cm.
Includes bibliographical references (p. 379-411) and indexes (p. 413-436).
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
9780787982058 (pbk.)
Communication in medicine--United States.
Health promotion--United States.
Health planning--United States.
Delivery of Health Care.
Communication.
Health Planning.
Program Development.
610.14 / SCH
Health Communication : from theory to practice / Renata Schiavo. - San Francisco : Jossey-Bass, c2007. - xxiv, 436 p. : ill. ; 23 cm.
Includes bibliographical references (p. 379-411) and indexes (p. 413-436).
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.
9780787982058 (pbk.)
Communication in medicine--United States.
Health promotion--United States.
Health planning--United States.
Delivery of Health Care.
Communication.
Health Planning.
Program Development.
610.14 / SCH