International Marketing / 14th ed.
Cateora, Philip R.
International Marketing / Philip, R, Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - New York : McGraw-Hill/Irwin, c2009. - xxxi, 711 p. : col. ill. ; 29 cm.
Includes index.
9780073380988 (alk paper) 0073380989 9780071288385 0071288384
658.84 / CAT
International Marketing / Philip, R, Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - New York : McGraw-Hill/Irwin, c2009. - xxxi, 711 p. : col. ill. ; 29 cm.
Includes index.
9780073380988 (alk paper) 0073380989 9780071288385 0071288384
658.84 / CAT