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Global Marketing Management :

Buzzell,Robert D.

Global Marketing Management : cases and readings/ Buzzell,Robert D.,John A. Quelch,Christopher A.Bartlet - 3rd ed. - New York: Addison_Wesley Publishing company, c 1985. - x,686p.; ill; 23cm

ISBN: 0201539721

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Dewey Class. No.: 658.848 / BUZ

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