The Public Relations Handbook / 4th ed.

The Public Relations Handbook / edited by Alison Theaker. - 4th ed. - Abingdon, Oxon ; New York, NY : Routledge, 2012. - xvi, 487 p. : ill. ; 26 cm. - Media practice . - Media practice. .

Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008.

Includes bibliographical references and index(p.479-487)

9780415598132 (hbk. : alk. paper) 9780415598149 (pbk. : alk. paper) 9780203804827 (ebook)


Corporations--Public relations.

659.2 / THE