Public Relations Strategy / 3rd ed.
Oliver, Sandra.
Public Relations Strategy / Sandra Oliver. - 3rd ed. - London ; Philadelphia : Kogan Page/CIPR, c2010. - xvi, 188 p. : ill. ; 24 cm. - PR in practice series .
Published in association with the Chartered Institute of Public Relations.
Includes bibliographical references (p. 171-180) and index (p. 181-188). Includes web resources.
9780749456405
Public relations--Management.
659.2 / OLI
Public Relations Strategy / Sandra Oliver. - 3rd ed. - London ; Philadelphia : Kogan Page/CIPR, c2010. - xvi, 188 p. : ill. ; 24 cm. - PR in practice series .
Published in association with the Chartered Institute of Public Relations.
Includes bibliographical references (p. 171-180) and index (p. 181-188). Includes web resources.
9780749456405
Public relations--Management.
659.2 / OLI