Consumer Behavior and Marketing Strategy /

Peter, J. Paul.

Consumer Behavior and Marketing Strategy / Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c2008. - xix, 555 p. : ill., map ; 27 cm.

Includes bibliographical references (p. 499-528) and indexes.

0073529850 (alk. paper) 9780073529851


Consumer behavior.
Marketing.

658.8342 / PET