International Marketing 13th ed.
Cateora, Philip R.
International Marketing Philip R. Cateora, John L. Graham. - 13th ed. - New York : McGraw-Hill/Irwin, c2007. - xxxii, 702 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780073080062 (alk. paper) 0073080063 (alk. paper)
Export marketing.
International business enterprises.
658.84 / CAT
International Marketing Philip R. Cateora, John L. Graham. - 13th ed. - New York : McGraw-Hill/Irwin, c2007. - xxxii, 702 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780073080062 (alk. paper) 0073080063 (alk. paper)
Export marketing.
International business enterprises.
658.84 / CAT