International Marketing / 9th ed.
Cateora, Philip R.
International Marketing / Philip R. Cateora. - 9th ed. - Boston : IRWIN McGraw-Hill, c1996. - xxiii, 772 p. : ill. ; 27 cm. - (The Irwin series in marketing) .
Includes indexes (p. 749-770).
0256139504 0256206821 (International Student Edition)
International business enterprises
Export marketing
658.848 / CAT
International Marketing / Philip R. Cateora. - 9th ed. - Boston : IRWIN McGraw-Hill, c1996. - xxiii, 772 p. : ill. ; 27 cm. - (The Irwin series in marketing) .
Includes indexes (p. 749-770).
0256139504 0256206821 (International Student Edition)
International business enterprises
Export marketing
658.848 / CAT