Marketing / 5th ed.

Marketing / Eric N. Berkowitz ... [et al.]. - 5th ed. - Boston : Irwin/McGraw-Hill, c1997. - xxxii, 736 p. : col. ill. ; 29 cm. - (The Irwin marketing series) .

Includes bibliographical references (p. 674-695) and indexes (p. 697-736).

0256189684 9780256189681


Marketing

658.8 / MAR