Advertising : principles and practice / 8th ed.
Moriarty, Sandra.
Advertising : principles and practice / Sandra Moriarty, Nancy Mitchell, William Wells. - 8th ed. - New Jersey : Peasson: Prentice Hall, c2009. - xxxiii, 686 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
9780135009383 0135009383
Advertising
659.1 / MOR
Advertising : principles and practice / Sandra Moriarty, Nancy Mitchell, William Wells. - 8th ed. - New Jersey : Peasson: Prentice Hall, c2009. - xxxiii, 686 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
9780135009383 0135009383
Advertising
659.1 / MOR