Essentials of Marketing /

Lamb, Charles W.

Essentials of Marketing / by Charles W. LambJoseph F. Hair and Carl McDaniel - 4th ed. - Austraria : Thomson ; South Western, c2005 - xxxvi, 572 p. : col. ill. ; 28cm.

Includes bibliographical references and indexes

0324282923 0324282907 0324282915 0534558534


Markrting

658.8 / LAM