Essential of Marketing :
Perreault, William
Essential of Marketing : a global-managerial approch / William Perreault and Jerome McCarthy - 9th ed. - Boston : McGraw Hill/ Irwin, c2003 - xxxiii, 624 [1-1-G-10] p. : col. ill. ;
Includes Bibliographical References and Index
Marketing
380.1 / PER
Essential of Marketing : a global-managerial approch / William Perreault and Jerome McCarthy - 9th ed. - Boston : McGraw Hill/ Irwin, c2003 - xxxiii, 624 [1-1-G-10] p. : col. ill. ;
Includes Bibliographical References and Index
Marketing
380.1 / PER