The Elements of Copywriting :
Blake, Gary.
The Elements of Copywriting : the essential guide to creating copy that gets the results you want / Gary Blake and Robert W. Bly. - New York : Macmillan USA, c1997. - xii, 176 p. ; 22 cm.
Includes index.
0028613384 (alk. paper)
97002717
Advertising copy.
Journalism--Authorship.
659.132 / BLA
The Elements of Copywriting : the essential guide to creating copy that gets the results you want / Gary Blake and Robert W. Bly. - New York : Macmillan USA, c1997. - xii, 176 p. ; 22 cm.
Includes index.
0028613384 (alk. paper)
97002717
Advertising copy.
Journalism--Authorship.
659.132 / BLA