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Global Marketing : foreign entry,local marketing,and global management /

Johansson,Jonny K.

Global Marketing : foreign entry,local marketing,and global management / Jonny K. Johansson - Boston : IRWIN/Mc|GRAW-Hill , 1997. - xx,716p. ; 24 cm

includes Indexes (p711-716)

ISBN: 0256160511

Subjects--Topical Terms:
EXPORT MARKETING;
EXPORT MARKETING-Management;

Dewey Class. No.: 658.848 / JOH

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