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Marketing /

Skinner, Steven J.

Marketing / Steven J. Skinner. - 2nd ed. - Boston : Houghton Mifflin Co., c1994. - xxxiii, 750 p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 039562147X 039569243

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .S55 1994

Dewey Class. No.: 658.8 / SKI

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