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Customer Relationship Management :

Mukerjee, Kaushik

Customer Relationship Management : A Strategic Approach to Marketing / Kaushik Mukerjee; foreworded by jagdish N. Sheth - 1st ed - New Delhi : Asoke, c2007 - xxi,170p. ; 23cm.

Includes Index (p. 169-170)

ISBN: 8120332850

Subjects--Topical Terms:
Customer Relationship
Management

Dewey Class. No.: 655 / MUK

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