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Services Marketing :

Srinivasan, R.

Services Marketing : The Indian Context / R. Srinivasan - New Delhi : Prentice-Hall, c2005 - xv,243p. ; 24cm.

Includes Index (p. 241-143)

ISBN: 8120325982

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / SRI

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