Marketing Management : knowledge and skills / 11th ed.
Peter, J. Paul.
Marketing Management : knowledge and skills / J. Paul Peter and James H. Donnelly. - 11th ed. - New York : McGraw Hill Irwin, c2013. - xvii, 796 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
9780071315555 0071315551
Marketing management.
Marketing skills.
658.8 / PET
Marketing Management : knowledge and skills / J. Paul Peter and James H. Donnelly. - 11th ed. - New York : McGraw Hill Irwin, c2013. - xvii, 796 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
9780071315555 0071315551
Marketing management.
Marketing skills.
658.8 / PET