Contemporary Marketing /
Boone, Louis E.
Contemporary Marketing / Louis E. Boone and David L. Kurtz. - Australia : Thomson South-Western, c2004. - 1 v. ( various pagings) : col. ill. ; 29 cm.
Includes bibliographical references and and index.
0324185103 0324192134 (for book only) 0324192142 (for Xtra! CD) 0324192150 (for audio CDs)
Marketing.
658.8 / BOO
Contemporary Marketing / Louis E. Boone and David L. Kurtz. - Australia : Thomson South-Western, c2004. - 1 v. ( various pagings) : col. ill. ; 29 cm.
Includes bibliographical references and and index.
0324185103 0324192134 (for book only) 0324192142 (for Xtra! CD) 0324192150 (for audio CDs)
Marketing.
658.8 / BOO