Total Global Strategy :
Yip, George S.
Total Global Strategy : managing for worldwide competitive advantage George S. Yip. - Business School Edition - Englewood cliffs , New Jersey : Prentice Hall, c1995. - xxi, 261 p. : ill. ; 23 cm.
Includes bibliographical references (p. 246-254) and index.
0131244884
Industry globalization.
Global marketing.
658.049 / YIP
Total Global Strategy : managing for worldwide competitive advantage George S. Yip. - Business School Edition - Englewood cliffs , New Jersey : Prentice Hall, c1995. - xxi, 261 p. : ill. ; 23 cm.
Includes bibliographical references (p. 246-254) and index.
0131244884
Industry globalization.
Global marketing.
658.049 / YIP