Effective Marketing : creating and keeping customers in an e-commerce world / 3rd ed.
Zikmund, William G.
Effective Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund and Micheal d'Amico. - 3rd ed. - Australia : South- Western Thomas Learning, c2002. - xxix, 553 p. : ill. (some col.) ; 28 cm.
includes bibliographical references and index.
0332406392X 0324125690
Marketing.--E-Commerce.
658.8 / ZIK
Effective Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund and Micheal d'Amico. - 3rd ed. - Australia : South- Western Thomas Learning, c2002. - xxix, 553 p. : ill. (some col.) ; 28 cm.
includes bibliographical references and index.
0332406392X 0324125690
Marketing.--E-Commerce.
658.8 / ZIK