Television and New Media : must-click TV /
Gillan, Jennifer.
Television and New Media : must-click TV / Jennifer Gillan. - New York : Routledge, 2011. - 313 p. ; 24 cm.
Includes bibliographical references (p. [290]-301) and index.
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
9780415802376 (hardback : alk. paper) 9780415802383 (pbk. : alk. paper) 9780203875032 (ebk)
Television programs--United States.
Television programs--Rating.--United States
Television broadcasting--Technological innovations--United States.
Convergence (Telecommunication)
Television viewers--United States.
791.45750973 / GIL
Television and New Media : must-click TV / Jennifer Gillan. - New York : Routledge, 2011. - 313 p. ; 24 cm.
Includes bibliographical references (p. [290]-301) and index.
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
9780415802376 (hardback : alk. paper) 9780415802383 (pbk. : alk. paper) 9780203875032 (ebk)
Television programs--United States.
Television programs--Rating.--United States
Television broadcasting--Technological innovations--United States.
Convergence (Telecommunication)
Television viewers--United States.
791.45750973 / GIL