Health and Medical Public Relations /
Riggulsford, Myc. 1956-
Health and Medical Public Relations / Myc Riggulsford. - Abingdon, Oxon : Routledge, 2013. - vii, 188 p. : ill. ; 24 cm.
Includes bibliographical reference and index.
"Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application"--Provided by publisher.
9780415613309 (hbk) 9780415613316 (pbk) 9780203143698 (ebk)
Health Communication.
Public Relations.
Communications Media.
362.1 / RIG
Health and Medical Public Relations / Myc Riggulsford. - Abingdon, Oxon : Routledge, 2013. - vii, 188 p. : ill. ; 24 cm.
Includes bibliographical reference and index.
"Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application"--Provided by publisher.
9780415613309 (hbk) 9780415613316 (pbk) 9780203143698 (ebk)
Health Communication.
Public Relations.
Communications Media.
362.1 / RIG