Services Marketing : integrating customer focus across the firm / 2nd ed.
Services Marketing : integrating customer focus across the firm /
Alan Wilson ... [et al.].
- 2nd ed. European ed.
- London : Irwin/McGraw-Hill, c2012.
- xxv, 559 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
9780077131715 0077131711
Service industries--Marketing.
Customer services.
Marketing.
658.8 / SER
Includes bibliographical references and index.
9780077131715 0077131711
Service industries--Marketing.
Customer services.
Marketing.
658.8 / SER