The SAGE Handbook of Public Relations / 2nd ed.
The SAGE Handbook of Public Relations /
Edited by Robert L. Heath.
- 2nd ed.
- Thousand Oaks : SAGE Publications, c2010.
- xvii, 773 p. : ill. ; 27 cm.
Rev. ed. of: Hand book of public relations. c2001.
Includes bibliographical references and index.
Preface / Mind, Self, and Society / Public Relations in the Enactment of Civil Society / Strategic Management of Communication: Insights From the Contingency Theory of Strategic Conflict Management / Seeing the Forest Through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future / The Cursed Sisters: Public Relations and Rhetoric / Implications of Complexity Theory for Public Relations: Beyond Crisis / Signs of the Times: Economic Sciences, Futures, and Public Relations / Publics and Public Relations: Effecting Change / Correspondence(s) to Reality: A Reconstructive Approach to Public Relations / Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies / "Making It Real": Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric / Social Construction and Public Relations / Public Relations and Power / Power and Public Relations: Paradoxes and Programmatic Thoughts / "Race" in Public Relations / Toward an Intersectionality Theory of Public Relations / Does Public Relations Scholarship Have a Place in Race? / Feminist Scholarship and Its Contributions to Public Relations / Reflective Management: Seeing the Organization as if From Outside / Symmetry and Its Critics: Antecedents, Prospects, and Implications for Symmetry in a Postsymmetry Era / Strategy, Management, Leadership, and Public Relations / Reputation, Communication, and the Corporate Brand / The Practice of Public Relations As Change Management / The Use of Research in Public Relations / Reputation Models, Drivers, and Measurement / Come Together: Rise and Fall of Public Relations Organizations in the 20th Century / Public Relations Identity: Evolving From Academic and Practitioner Partnerships / Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams From My Father / Activism 2.0 / Activism in the 20th and 21st Centuries / Public Relations Practitioners and the Leadership Challenge / Embedding Issue Management: From Process to Policy / Risk Communication / Community Engagement and Risk Management / Crisis Communication: A Developing Field / Expanding the Parameters of Crisis Communication: From Chaos to Renewal / Red Cross Crisis Communication in the Wake of September 11, 2001 / Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge / Being Public: Publicity as Public Relations / The Role of Public Relations in Promoting Healthy Communities / Community Relations and Corporate Social Responsibility / The Nature of Good in Public Relations: What Should Be its Normative Ethic? / Military Spokespeople and Democracy: Perspectives from Two Israeli Wars / Sport Public Relations / Investor Relations / Public Relations Media / Directions in Social Media for Professionals and Scholars / Public Relations as Globalicity / Why Culture is Still Essential in Discussions About Global Public Relations / The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations / Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations / Globalization and Public Relations: Opportunities for Growth and Reformulation / Reflections and Concluding Thoughts / Reflections on the Field / Robert L. Heath -- Robert L. Heath -- Maureen Taylor -- Glen T. Cameron -- Lan Ni -- Øyvind Ihlen -- Priscilla Murphy -- David McKie -- Judy Motion -- Gunter Bentele -- Nigel M. de Bussy -- Jacquie L'Etang -- Katerina Tsetsura -- Jeffrey L. Courtright -- Shirley Leitch -- Lee Edwards -- Natalie T. J. Tindall -- Damion Waymer -- Brenda J. Wrigley -- Susanne Holmstrom -- Robert E. Brown -- Winni Johansen -- Peggy Simcic Brønn -- Robert L. Heath -- Don W. Stacks -- Tom Watson -- Julie K. Henderson -- Bonita Dostal Neff -- Gayle M. Pohl -- Denise P. Ferguson -- F. Erik Brooks -- Juan Meng -- Tony Jaques -- Michael J. Palenchar -- Katherine A. McComas -- W. Timothy Coombs -- Robert R. Ulmer -- Kimberly A. Schwartz -- James G. Hutton -- Kirk Hallahan -- Ruthann Weaver Lariscy -- Lan Ni -- Shannon A. Bowen -- Margalit Toledano -- Thomas E. Isaacson -- Alexander V. Laskin -- Kirk Hallahan -- Michael L. Kent -- Robert L Heath -- Robert I. Wakefield -- Dean Kruckeberg -- Juan-Carlos Molleda -- Krishnamurthy Sriramesh -- Robert L. Heath -- Elizabeth L. Toth. PART I. Chapter 1. Chapter 2. Chapter 3. Chapter 4. Chapter 5. Chapter 6. Chapter 7. Chapter 8. Chapter 9. Chapter 10. Chapter 11. Chapter 12. Chapter 13. Chapter 14. Chapter 15. Chapter 16. Chapter 17. Chapter 18. Chapter 19. Chapter 20. Chapter 21. PART II. Chapter 22. Chapter 23. Chapter 24. Chapter 25. Chapter 26. Chapter 27. Chapter 28. Chapter 29. Chapter 30. Chapter 31. Chapter 32. Chapter 33. Chapter 34. Chapter 35. Chapter 36. Chapter 37. Chapter 38. Chapter 39. Chapter 40. Chapter 41. Chapter 42. Chapter 43. Chapter 44. Chapter 45. PART III. Chapter 46. Chapter 47. Chapter 48. Chapter 49.
9781412977807 (cloth) 1412977800 (cloth) 9781412977814 (pbk.)
Public relations.
Public relations--Handbooks, manuals, etc.
659.2 / HEA
Rev. ed. of: Hand book of public relations. c2001.
Includes bibliographical references and index.
Preface / Mind, Self, and Society / Public Relations in the Enactment of Civil Society / Strategic Management of Communication: Insights From the Contingency Theory of Strategic Conflict Management / Seeing the Forest Through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future / The Cursed Sisters: Public Relations and Rhetoric / Implications of Complexity Theory for Public Relations: Beyond Crisis / Signs of the Times: Economic Sciences, Futures, and Public Relations / Publics and Public Relations: Effecting Change / Correspondence(s) to Reality: A Reconstructive Approach to Public Relations / Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies / "Making It Real": Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric / Social Construction and Public Relations / Public Relations and Power / Power and Public Relations: Paradoxes and Programmatic Thoughts / "Race" in Public Relations / Toward an Intersectionality Theory of Public Relations / Does Public Relations Scholarship Have a Place in Race? / Feminist Scholarship and Its Contributions to Public Relations / Reflective Management: Seeing the Organization as if From Outside / Symmetry and Its Critics: Antecedents, Prospects, and Implications for Symmetry in a Postsymmetry Era / Strategy, Management, Leadership, and Public Relations / Reputation, Communication, and the Corporate Brand / The Practice of Public Relations As Change Management / The Use of Research in Public Relations / Reputation Models, Drivers, and Measurement / Come Together: Rise and Fall of Public Relations Organizations in the 20th Century / Public Relations Identity: Evolving From Academic and Practitioner Partnerships / Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams From My Father / Activism 2.0 / Activism in the 20th and 21st Centuries / Public Relations Practitioners and the Leadership Challenge / Embedding Issue Management: From Process to Policy / Risk Communication / Community Engagement and Risk Management / Crisis Communication: A Developing Field / Expanding the Parameters of Crisis Communication: From Chaos to Renewal / Red Cross Crisis Communication in the Wake of September 11, 2001 / Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge / Being Public: Publicity as Public Relations / The Role of Public Relations in Promoting Healthy Communities / Community Relations and Corporate Social Responsibility / The Nature of Good in Public Relations: What Should Be its Normative Ethic? / Military Spokespeople and Democracy: Perspectives from Two Israeli Wars / Sport Public Relations / Investor Relations / Public Relations Media / Directions in Social Media for Professionals and Scholars / Public Relations as Globalicity / Why Culture is Still Essential in Discussions About Global Public Relations / The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations / Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations / Globalization and Public Relations: Opportunities for Growth and Reformulation / Reflections and Concluding Thoughts / Reflections on the Field / Robert L. Heath -- Robert L. Heath -- Maureen Taylor -- Glen T. Cameron -- Lan Ni -- Øyvind Ihlen -- Priscilla Murphy -- David McKie -- Judy Motion -- Gunter Bentele -- Nigel M. de Bussy -- Jacquie L'Etang -- Katerina Tsetsura -- Jeffrey L. Courtright -- Shirley Leitch -- Lee Edwards -- Natalie T. J. Tindall -- Damion Waymer -- Brenda J. Wrigley -- Susanne Holmstrom -- Robert E. Brown -- Winni Johansen -- Peggy Simcic Brønn -- Robert L. Heath -- Don W. Stacks -- Tom Watson -- Julie K. Henderson -- Bonita Dostal Neff -- Gayle M. Pohl -- Denise P. Ferguson -- F. Erik Brooks -- Juan Meng -- Tony Jaques -- Michael J. Palenchar -- Katherine A. McComas -- W. Timothy Coombs -- Robert R. Ulmer -- Kimberly A. Schwartz -- James G. Hutton -- Kirk Hallahan -- Ruthann Weaver Lariscy -- Lan Ni -- Shannon A. Bowen -- Margalit Toledano -- Thomas E. Isaacson -- Alexander V. Laskin -- Kirk Hallahan -- Michael L. Kent -- Robert L Heath -- Robert I. Wakefield -- Dean Kruckeberg -- Juan-Carlos Molleda -- Krishnamurthy Sriramesh -- Robert L. Heath -- Elizabeth L. Toth. PART I. Chapter 1. Chapter 2. Chapter 3. Chapter 4. Chapter 5. Chapter 6. Chapter 7. Chapter 8. Chapter 9. Chapter 10. Chapter 11. Chapter 12. Chapter 13. Chapter 14. Chapter 15. Chapter 16. Chapter 17. Chapter 18. Chapter 19. Chapter 20. Chapter 21. PART II. Chapter 22. Chapter 23. Chapter 24. Chapter 25. Chapter 26. Chapter 27. Chapter 28. Chapter 29. Chapter 30. Chapter 31. Chapter 32. Chapter 33. Chapter 34. Chapter 35. Chapter 36. Chapter 37. Chapter 38. Chapter 39. Chapter 40. Chapter 41. Chapter 42. Chapter 43. Chapter 44. Chapter 45. PART III. Chapter 46. Chapter 47. Chapter 48. Chapter 49.
9781412977807 (cloth) 1412977800 (cloth) 9781412977814 (pbk.)
Public relations.
Public relations--Handbooks, manuals, etc.
659.2 / HEA