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Effect of Marketing Mix Towards Organisational competitiveness :

Akello, Phionah.

Effect of Marketing Mix Towards Organisational competitiveness : a case study of Nakumatt supermarket Entebbe branch / Akello Phionah. - s.l : s.n , 2014 - ix, 25 p. ; 30 cm.

Thesis (BBA)- Uganda Christian University, 2014

Includes bibliographical references (p.25)

Subjects--Topical Terms:
Marketing Management
Marketing mix-contribution, challenges and relationship

Dewey Class. No.: D658.8 / AKE

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