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The Impact of Brand Image on Consumer Purchase Decision :

Tusiime, Patrick

The Impact of Brand Image on Consumer Purchase Decision : a case study of coca cola / Tusiime Patrick. - [s.l : s.n], 2014. - viii, 37 p. : ill. ; 31 cm.

Includes bibliographic references and appendix.

Subjects--Topical Terms:
Brand image
Consumer --Purchase decision

Dewey Class. No.: D 658.834 / TUS

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