Strategic Marketing Management Cases /
Cravens, David W.
Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 5th ed. - Chicago : Irwin, c1996. - xvi, 715 p. : ill., maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256136890
Marketing--Case studies.
658.802 / CRA
Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 5th ed. - Chicago : Irwin, c1996. - xvi, 715 p. : ill., maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256136890
Marketing--Case studies.
658.802 / CRA