Marketing /

Marketing / Roger A. Kerin ... [et al.]. - 7th ed. - Boston : McGraw-Hill/Irwin, c2003. - xliii, 741 p. : col. ill. ; 29 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references (p. 682-710) and indexes.

0072410752 0071151222 (international ed.)


Marketing.

658.8 / MAR