Marketing Plans :
McDonald, Malcolm H. B.
Marketing Plans : how to prepare them, how to use them / Malcolm H. B. McDonald. - 3rd ed. - Oxford : Butterworth-Heinemann, c1995. - xiii, 485 p. : ill. ; 25 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index.
075062213X
Marketing--Management.
Marketing--Planning.
658.802 / McD
Marketing Plans : how to prepare them, how to use them / Malcolm H. B. McDonald. - 3rd ed. - Oxford : Butterworth-Heinemann, c1995. - xiii, 485 p. : ill. ; 25 cm. - The marketing series. Professional development . - Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index.
075062213X
Marketing--Management.
Marketing--Planning.
658.802 / McD