Image by Design :

Chajet, Clive.

Image by Design : from corporate vision to business reality / Clive Chajet and Tom Shachtman. - Reading, Mass. : Addison-Wesley, c1991. - xxi, 216 p., [16] p. of plates : col. ill. ; 25 cm.

Includes index.

0201550423 9780201550429


Corporate image.
Marketing.
Industrial design coordination.
Packaging--Design.

659.2 / CHA