Advertising Excellence / 1st ed

Advertising Excellence / Courtland L. Bovée ... [et al.]. - 1st ed - New York : McGraw-Hill, c1995. - 1 v. (various pagings) : ill. (some col.) ; 29 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

007006847X (alk. paper) 9780070068476


Advertising.

659.1 / BOV